Marketing Director - personal care

Location: Within easy access to London and home counties HQ
Base in excess of £100,000 + full exec bens + equity

In less than 12-years this privately owned SME has become a much-loved household premium brand name. With an envious financial position as it embarks on a PE-backed new adventure, our client is looking for an innovative and commercial Marketing Director to lead and deliver faster, more compelling consumer acquisition and loyalty. The plans for continued expansion and growth are ambitious.

Through deeper UK penetration, international expansion and wider category innovation, the goal is to champion disruption in the personal care market as a challenger brand on home territory and become a leading player in key markets including Northern Europe and America.

As Marketing Director, you will lead a sizeable team and play an active and highly influential role on a newly formed Board directed by a truly inspiring and spirited CEO.

This role requires a deep understanding of integrated marketing along with a sound sense of how to reach consumers and shoppers alike in ways that are cost-effective yet gain exceptional reach.

Being completely comfortable at thinking fast and getting your hands dirty in the day-to-day, whilst always bringing strategic oversight, are essential and innate qualities expected of you to be a successful high performer in SME; this is no exception.

Your outputs will include creating disruptive strategies, tactics and campaigns to drive awareness, engagement and conversion across the brand portfolio – in-store and online. NPD is an essential growth lever to position the company as the market leader in innovation at every touchpoint with consumers.

With a big company grounding and small company drive, you will understand an ‘always-on’ approach to activity, as well as longer-term projects.

To qualify you will show you have worked in a business that experienced rapid growth with the growing pains that come with it. You understand what great looks like and you have helped build it rather than just observed it. You know how to get the best out of a team in a sometimes ambiguous and always fast-paced/high expectation environment. You’re a creative thinker who wants to disrupt and have fun with Marketing, but who always does it in a commercial way.

And in case of any doubt… you will possess endless positivity, energy, ambition and resilience born out of empathy, professionally confident without the ego.

As a fast, decisive thinker with intellectual and emotional dexterity, coupled with a skill to challenge and be happy being challenged, you will be perfectly set up to succeed and make an everlasting name for yourself in probably one of the most exciting marketing appointments in PE-backed SME in 2021.

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