Managing Director - food start-up

Location: London HQ
To £200,000 + Exec package & stock options

On the cusp of a UK national launch, our client is a true start-up, privately owned, branded food business with significant financial backing, already a book valuation of $70m to its name. This new enterprise, led by an impressive Board of high-net-worth entrepreneurs within the plant-based food category, is preparing its existing casual dining tasty vegetarian food menu to the UK grocery trade bringing a ‘we mean business’ strategy to life, to further raise the massive ambition of the company.

We are looking for a demonstrably experienced and knowledgeable blue-chip trained FMCG General Manager. Someone who knows every inch of the pathway to launch brands in Grocery and lead an organisation with complete confidence.

You will be highly operational, hands-on and without doubt a subject matter expert in every aspect of the sales and marketing functions. When it comes to prioritisation and customer engagement, your judgment will be sound. You will build a team around you.  Like any start-up, the pace will be ferocious, and the focus is on making things happen whilst scrutinising the cost of everything so as to ensure shareholder funds are spent to maximum benefit. 

This is undoubtedly one of the most exciting new categories in consumer goods today and ideally, your knowledge of the category will be put to the test.  The rewards will be life-changing! 

At the helm, you will direct and drive capacity-enhancing projects based on forecasted growth. This will include detailed forecast sales and production analysis, developing processes, and articulating key risks/ops across the new portfolio to future-proof the business.

Your agility to deal with the ever-changing commercial landscape, as well as knowing your subject matter as a commercial pioneer like no other, you will be no stranger to making an impact and contribution at pace.

A results-driven experienced Commercial leader who will stop at nothing to deliver success, you will understand the SME world and enjoy freedom to act in delivering financial fundamentals. Your passion for excellence and entrepreneurial spirit will be as important as your expertise of classical General Management principles.

To apply, email your CV to 


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