Interim Trade & Category Management Director
Location: M4 corridor
Equivalent to £100,000
This is a role for a self-starter with a sense of adventure and big ideas; someone who will thrive to make a material impact in a highly entrepreneurial, sleeves-rolled-up culture, free from unnecessary policy and bureaucracy, but with the backing of a major global player.
Our client is a newly acquired £250m PE-owned globally renowned Organisation. A brand leader and champion of innovation in a vital health and wellness category, this business has embarked on a new journey, after 100 years of existence, to renovate and build a pan-European central commercial team based in the UK.
This is a fixed-term contract opportunity for a sharp-minded and skilled category and shopper marketing leader to direct a local and international team, responsible for building Strategy and providing best in class toolkits with innovative and differentiated trade marketing activity for Shopper, Category, and Customers across eight key markets including UK, France, Germany, Poland and Japan.
Your knowledge and experience of category development, trade marketing and brand activation is without question. You can also demonstrate a strong bias for action and pace in everything you do and have the courage to make your opinions known. Your remit is to create a clear & compelling category growth strategy ensuring that the brand is seen as category captain. You will also develop an effective trade-centric framework, including selling tools, to support the relevant market/channel teams with differentiated and value-added activity. Your team will own & set the ‘Brand Success Model’, leveraging the in-market/account learnings to develop a pan-region playbook for deployment in market.
Enthusiasm won’t be enough on its own. You’ll bring an instinct for trade activation. You will be judged on fast-thinking delivery. You’ll combine boundless energy, original ideas, solid yet highly innovative commercial shopper marketing understanding. Capable of changing attitudes and new thinking across the business, your priority will be the implementation and execution of a shopper marketing strategy.
At the very least, you’ll drive an infectious passion for your subject matter and deliver results that will get you noticed!
Email your CV to firstname.lastname@example.org