Brand Manager - major UK charity
Location: Home-based for now - access to South London HQ
To £40,000 plus benefits
Brand Marketing Roles with such a compelling focus on Social Responsibility combining true functional skills are rare. In return, they deliver a great personal reward. This is no exception as one of the UK’s leading Charities with almost 100 centres providing care in the community here and abroad. Proud to boast over 70 years’ experience in the world of human welfare, this organisation knows its business like no other.
The charity has everything going for it apart from classic marketing know-how. The newly appointed Exec team has embarked on a major programme of transformation and now need a marketing/brand champion reporting to the Head of Brand. It is an inspirational brief, positioning you as an influential marketing force, aligning a nationwide organisation and pioneering a sustainable marketing strategy whilst directly leading the brand objectives in their execution.
Your role will be to creatively rethink ways of working, bring to life clarity of a new direction for a company whose aim is to be marketing-led. As a key contributor to the development of an impactful short and long term master brand vision, you will also play a part in a major Comms programme including advertising, PR and digital strategy with the support of external agencies. Making things happen and bringing to life processes and structures that any classic marketing function would have in its skillset your career background will complement the direction they see themselves going, in this competitive space, with a need to stand out more than ever.
This is a new role, with your close-knit colleagues, responsible for the impact the brand will have in transforming recruitment and support of individual and major donors, as well as trusts. Key deliverables will be increased awareness and advocacy, as well as accelerated revenue growth, delivering a step-change in short and long-term results making your employer one of the UK’s most recognised charities. Through imaginative thought leadership and creative solutions, you will bring inspiration to the marketing plans, optimising visual narrative and tone of voice across all touchpoints.
If you are ready to work in an open culture that values getting things done over bureaucracy, here’s where you can make it count. As is typical of the charitable sector, the pace is slower and there is a lot to be done, so treading carefully with purpose is the name of the game. Roles like this deliver great personal reward as you’ll know only too well.